National Refrigeration and A/C Canada Corp., is pleased to announce that Bryan Couture has joined the KeepRite Refrigeration Sales Team in Quebec.

As a Commercial Refrigeration Representative, KeepRite Refrigeration will rely on Bryan’s product knowledge, industry contacts and overall understanding of the marketplace to bolster his charge to grow the KeepRite Refrigeration Québécois client list.

“My strength is my ability to make clients comfortable to talk about KeepRite Refrigeration. I was on the other side of the counter for 11 years so I know how they feel and what they’re thinking. We have strong competition in Quebec but I know the customers well and I know we have real potential for increasing market share.”

Couture has a track record that reflects his passion for the industry.

“I went to school for refrigeration and have enjoyed a career dedicated to the refrigeration business and the network of companies that comprise the refrigeration industry in Quebec.”

Graduating from Cégep de Trois-Rivières in 2000, Couture received a diploma in Building Systems Technology. He spent the next 11 years as an Estimator and System Designer at Groupe CSC Inc. in Les Côteaux where he counted on KeepRite Refrigeration products for their reliability as well as the diversity of the product line.

“KeepRite Refrigeration makes a great product. When I was at CSC Group I was buying KeepRite Refrigeration products 95% of the time. If I didn’t believe in the product, I would not have resold and recommended it to our customers. There’s no better seller than a satisfied customer and that’s what I was.”

Couture believes that KeepRite Refrigeration has room to grow in Quebec.

“There are lots of wholesalers that are only selling a single competitor’s brand. They are perhaps afraid of change but I think we have a real opportunity to meet and show them the value of our diverse product lineup, our leading edge software solutions and superior ordering process.”

Couture has already called on many current and potential KeepRite Refrigeration clients and says the response has been overwhelmingly positive.

“The feedback is encouraging and I know customers are excited that we have increased our presence here in Quebec. To them, more KeepRite Refrigeration visibility means greater support and that gives them confidence to get behind our brand.”

Couture understands the challenge of the road ahead and plans to dedicate considerable time “behind the wheel” over the next year.

“I expect to be traveling a great deal this year, meeting with current and potential customers that we simply didn’t have the resources to touch base with before.”

George Tusiuk, KeepRite Refrigeration’s Canadian Sales Manager says that Couture brings expertise and customer dedication to the table. Bryan looks forward to the challenge and is confident in his abilities and the support of the company he now calls home.“I know the product. I know that it’s a good product. I know that I can answer questions about the product and if not, I know that there are a lot of good people behind me.”

Bryan welcomes calls from his region and is eager to meet with new and existing resellers. He can be reached at 450-667-9998.